So last week I announced that I was starting a solo ad business. However although it is now a week since I announced that I have actually been building this for a few weeks now. Probably about 3 weeks, maybe more.
In that time I have started with a fresh empty list on Aweber with a free offer of an interview I did with Alex Jeffreys a while ago. The interview was done as a bonus for a product that never made it to market so I thought I might as well get some use out of it!
The first couple of weeks I was using the standard funnel that I know of and has been successful for me in the past. However although I was making some sales from my upsells and downsells my list wasn’t growing quick enough.
As I mentioned last week I want to do this with the minimum mount of investment possible just so I can show you that you don’t need thousands of dollars to buy traffic to get this off the ground! You can actually do it on a budget.
I took advice from someone a few steps ahead of me
So I spoke to Lewis Turner and he suggested some changes to my funnel. The main one being setting up what is known as a link rotator. This goes straight after people opt into my list, so they opt in and are then redirected to a stop page (A page telling them their gift is on its way to them via email) which then sends them to my link rotator.
This rotator is constantly updated with my click banking partners (I mentioned these in last weeks post you can see here) so as I get traffic so do my click banking partners and therefore I get more traffic in the long run!
This means I can build a lot quicker and this has been proved by my stats! In just over 3 weeks I have gone from 0 to 400 subscribers on a brand new list! Some of these have bought my upsell because I am still promoting that via the emails that are automatically sent out to them. But this is not my focus so it is just a bonus.
Now I have also been sitting in the forums recently building up traffic to this blog and also my funnel and this has been extremely productive. I have just been spending around an hour a day posting in the forums with useful help and advice on any post I have knowledge about. The conversion stats on this traffic is great as well! I am looking at around 70% from forum traffic which is incredible!!
Is it working?
I would say so!
My list is growing, my open rate and click rate is staying high because I am sending out useful information to my list without them having to opt in to anything else as I am sending them to past posts on my blog. 3 days a week I am sending an email to my list directing them to this blog for some free advice and the rest of the time I am sending adswap and click banking offers to them.
This strategy seems to be working very well and I am still adding emails to my followup series! I only have a few in there at the moment but everyday I am writing a new email with a link back to this blog and as they are only going out 3 days a week I am well ahead of myself!
This does mean there will be about 2 months of emails scheduled into my autoresponder once I have got all of my blog posts in there!
I do have another plan for this follow up sequence but that is for another post!
So things are building nicely at the moment and I still haven’t implemented everything I want to!
If you are wanting to start building a solo ad business yourself then you need to find people buying and selling solo ads as well as click banking partners and ad swap partners. You can find all of that in this great facebook group
Please leave a comment below and let me know what your thoughts are.