So as you have seen over the past few days I have been shooting videos for our new Micro Viral Marketing Product.
Now this won’t be launched for a while yet as we have nearly 6 hours of footage to edit just for the main content! Then we have to build the customer portal, the support system and test everything to breaking!
In the mean time I will be aiming to blog a lot more frequently on here with some more great free advice like I used to in the early days of this blog.
I thought I would start that off today with something that I see a lot.
People starting what they call an online business in their spare time but not really doing it as a business.
I see this all over the place in the world of online marketing and it really saddens me because these people generally have great potential but they just don’t take it seriously.
I know exactly how they feel though as I was in the same place a while ago.
I thought that by putting up a website and doing the bare minimum amount of work would make me a shed load of money.
I WAS WRONG!
Building and running an online business takes time effort and a certain amount of money.
Now the amount of money you invest is almost the direct inverse proportion to the amount of time you can put into your business.
You can either build it fairly quickly if you invest a lot of money on outsourcing the parts you don’t know to other people or you can take the slower route of building it all yourself with no money invested and try to learn everything yourself to be able to do it all.
In the early days I spent probably 3-4 years learning everything I could without taking action on much of it at all. If I did take action it wouldn’t last. I would find out a new technique of making money and then try it for a few days or a couple of weeks and then when I didn’t make anything from it I would give up.
Now I’m sure most of you have read Think And Grow Rich and specifically the chapter called three feet from gold. If not I will quickly summarize it here…
Three Feet From Gold
There was someone in America that decided to make his fortune mining for gold. He found somewhere there was gold in the ground and invested a lot of capital in mining equipment. For a while the going was good, then all of a sudden the vein dried up and they weren’t getting anything. He had someone he knew come out to survey the land and they told him there was no more gold there. They shut up shop and that was that.
However a local farmer (I think that’s who it was I am writing this from memory rather than referencing directly) went back to the site after they had cleared out and he had an expert cast his eye on the site. What that expert discovered was that the vein hadn’t stopped but the was a fault in it and it was just three feet to the side of where they had stopped mining it.
That farmer needless to say became VERY WEALTHY from mining the rest of the vein and the original prospectors ended up penniless.
Now I have just recounted that story from memory so forgive me if there are mistakes in it but you get the idea I’m sure.
Never give up until you have exhausted all options and avenues.
If you truly believe in your project and it is a proven model then there will pretty much always be something you can change that will help you achieve the success you are looking for.
Now back to the main point of this post.
If you are running your online business as more of a hobby then you are way more likely to give up three feet from gold than to go out and get that second opinion on what you are doing, shift your perspective and MAKE IT HAPPEN!
So whether you are just looking for an extra bit of cash to pay for the extravagancies of life or if you are looking to quit your job and work for yourself full time I really urge you to treat it as a business from the start.
- Setup a business officially
- Get a business bank account
- Speak to professionals in and around the industry you are entering
- Do your SWOT and PEST analysis’
and most importantly when you are working on your business
NEVER GIVE UP!!!
I have learned this the hard way so you don’t have to.
When you start a project make sure you see it through to the end. Set targets for yourself and your team and meet them
Keep yourself accountable, do regular review on the project and don’t give up until you have had a second, third and fourth opinion.
You can never know what fresh eyes will see on a project. That is why in broadcast news they have a ‘Red Team’ who are kept in the dark during the research of the story until all the facts have been gathered. They then come in and try to pick holes in the story to see if it still holds water (I may have learned that from ‘The Newsroom’ rather than my experience in television broadcasting).
I hope you have got a lot out of this post, I would love to hear your feedback on this so leave me a comment with your thoughts. I read and reply to all of them myself.