Now if you have been following my recent blog posts you will see that I have been building a solo ad business as a way of making some easy money and that is exactly what it was. VERY Easy Money! I have never seen another way of making money with such little effort. All I did was send a few emails a day and make a few posts saying I had solos for sale.
However there was something that wasn’t sitting right with me in this industry right from day one…
Let me lay it out for you…
When certain people started teaching a method of building a list quickly to get solo ads sold it completely devalued the end subscriber. Some of them weren’t even offering anything of value in exchange for the email address…
I have to say I always had a free gift in the first email which is the reason people were opting in but I was close on a couple of occasions to completely removing this through pressure from other people. However I stuck to my guns and kept the gift in place.
So this method of building a list quickly basically went like this.
Squeeze page > Stop Page > Click banking partner
Now that method in itself is very good if your click banking partners have good offers and if you actually deliver a product after the opt in. However there are a vast majority of people from a certain training course that don’t give out a gift in exchange for the email address.
This is not only completely disrespectful of your subscribers but it is also another cause of a drop in open rates and click rates in email marketing. How do I know this…?
Well If you ended up opting into my solo ad list you would have seen that all the emails came from me under my name and I mixed in free content without an opt in form as well as the offers I was promoting via solo ads and click banking. For this I was greatly rewarded with having a list of just over 3,000 and being able to get anywhere between 75-100 clicks per email.
However I was also running a list for someone else and they were sending out 4 emails a day to their list of nearly 30,000 (yes 30K!!!) and getting about the same amount of clicks as me! Yep that’s right a shockingly low
0.3% click rate!!
I reckon that has dropped even lower since Gmail have added those tabs to their email service! Most of the solo ad lists emails will be hitting those promotion or spam tabs and not even be seen any more! I’d hate to see what the CTR is now on that list! If you want to know how to get round this move by Gmail then click below and get the awesome WP Auto Mail by Alexander Sebastian
Now if you are in the solo ad world you probably know who I am talking about here as they tried to call me a scammer and a thief in the public domain with zero evidence whatsoever! Fortunately for me I have spent the past 6-7 years building relationships with respectful people in the industry and they already had a bit of an interesting reputation amongst these people to say the least… But I am not here to call people out individually, I am here to let you know what is really going on!
I will say here though that there are some people selling solo ads that are entirely trustworthy and their traffic is great to buy from. You will get high conversions and if you have an OTO (One Time Offer/Upsell) in place then you will make some sales as well more than covering the cost of the initial solo ad.
In fact When I first joined up with Alex Jeffreys back in 2009 (I think it was anyway) I was introduced to a lot of the original solo ad/ad swap community via his old forum and I am still friends with a lot of those people now. They are still pumping out small products that help people and building their lists and selling great solo ads. However the new breed of solo ad seller is something else all together!
They offer no value to their subscribers and just keep pumping them with swap after solo after swap until the subscribers leave the list and maybe even the entire online business game all together! I mean if you are browsing the web and you see a page that promises to teach you how to make an extra $1,000 a day and you hand over your email address and get nothing in return except 4 emails a day promoting some other get rich quick scheme I’m sure you are going to get pretty disillusioned by the whole thing and quit before you even get going! I know I would!
With that said there are still some genuine solo ad sellers out there and I myself have someone running a solo ad business for me and I have taught them the right way to do it rather than just spamming peoples inboxes. It’s a nice little earner if you do it right and don’t just chase the quick cash. Even if/when the solo ad industry dies we will have a very nice responsive mailing list to work with in promoting affiliate offers and finding out what they need/want so we can give them exactly that!
So How Can You Make Money Then?
There is money to be made in the solo ad world both as a buyer and a seller but if you are just in it to make cash and don’t give a f**k about your subscribers then you will quickly find you are paying massive fees to your autoresponder for a very small return. Remember what I said before, I had a list of over 3,000 and was able to send up to 100 clicks an email and the guy who’s list I was running for him had nearly 30,000 on his list that’s 10 times more than me and he was getting just the same amount of clicks as me. That is mainly because I cared about my subscribers and gave them value rather than constantly sending them offer after offer!
So in conclusion if you are thinking of going into the world of solo ads be careful who you take advice from, as Baz Luhrmann said in his awesome song ‘Sunscreen’
‘Advice is a form of nostalgia, dispensing it is a way of
fishing the past from the disposal, wiping it off, painting over the
ugly parts and recycling it for more than
Here is that song in case you haven’t heard it before. I was 15 going on 16 when this came out and it was very profound then and still is today!
If you want to buy your first solo ad then speak to Ian Wicks, He has a few students now and they have all been taught the right way so you will be sure to have some good traffic from him and his students. If you are just buying solo ads to test out your offers then be very careful who you buy from, as I have mentioned some people don’t have any relationship with their list and therefore you are unlikely to get any sales from their lists and that may lead you to change your sales funnel for no reason at all! Also don’t be fooled by the testimonials… There are many solo ad sellers that just buy and sell from each other and then give each other testimonials so everything looks good but once you actually look at a few of these sales pages you will notice that it is the same people giving testimonials to all of them and that generally means the traffic has been sent around all of them and they haven’t got any traffic from anywhere else.
Just be careful out there folks that’s all I’m saying. There are many ways to make a living online and solo ads are one of them but you just need to keep your wits about you and stick to your morals. Don’t get caught up in the promise of easy cash and break all your moral rules for it.
“If you go out there to help people then the money will come to you!”
If you want to learn how you can make some really easy money online without spamming people then probably the easiest method I have found is with Amazon Associates and you can get my course on that by clicking the image below.
I hope this post hasn’t put you off entering the world of online business and making money from websites. There is still a killing to be made out there but you just have to be a bit careful as there are still some charlatans out there who just want to take your money from you!
Do your research, speak to people and see if you can find some background information about people before you hand over any money to them!
I would love to hear your thoughts about this post as I feel it has been a long time coming and needs to be said to a lot of people so please leave a comment below. I read and reply to all of them (except the spam) and who knows I may be able to help you out of a sticky situation with some good advice for free!