I want to point something out to you that a lot of people miss when they are growing their business…
Now when you are just starting in the world of online business you probably aren’t thinking about how you can build your business to scale it up. However if you build it wrong it becomes very hard to change things further down the line to make things easy to scale up!
So let me talk about one major facet of online business and how you can build scalability into it.
So for a successful online business the main thing you need is traffic, that is visitors to your websites.
Now there are a few different ways you can get traffic to your site but one of the main ways people start out with is affiliate traffic.
Put simply this is traffic that other people send you from their mailing lists and for every sale that is made from their traffic you pay them a percentage commission. Now affiliate traffic is great as you don’t have to pay for it up front and it generally converts into sales a lot higher than most other traffic.
However this is not very scalable and it can leave you with a vacuum where once you had traffic!
Also you cannot get affiliate traffic every day of the year and keep getting more and more as and when you need it just by paying out more money. There are only so many affiliates and they will not send out an email to the same offer every day of the week for you. You will have to mail back for them and you will also have to find a lot of affiliates to keep the traffic coming in!
There is also the problem that not all affiliates are created equally! Some of your affiliates will send an email out and send you 1,000 high quality click whereas others will send you 1,000 low quality clicks and others still will send you just 10′s or 100′s of clicks. The only way of finding out what works for your offer is to test them!
So although affiliate traffic is a great way to get started and get some income into your online business it should not be your primary source of traffic into your business.
So now we know that although affiliate traffic is good it is not that easy to scale up.
So What Is…?
Well I think by now you have probably guessed I am talking about paid traffic…
Now I know when I first started I didn’t have the money to invest in any paid traffic and if I’m honest the idea of paying for traffic scared me quite a bit!
However now I know the power of consistent fresh traffic and have offers which required fresh leads everyday I know that paid traffic is the only way to go!
The advantage of this…?
It is HIGHLY scalable!
If I have an offer that is converting 10 out of every 100 visitors into buyers from a particular advert I can throw a lot more money at that advert because I know my numbers!
Lets say that each one of those buyers spends $50 with me. I know I can spend $500 to get 100 visitors to my page and still break even… Now obviously you want to be making money not just breaking even so lets go for a very conservative $100 profit. That still leaves me with $400 to spend on adverts to get 100 visitors. Now unless you are in some sort of insanely competitive marketplace then you are not going to need anywhere near that sort of money!
The last campaign I ran in the highly competitive and expensive make money online niche cost me around $100 (I was paying in £GB) per 100 clicks so if I were to use the example from above I would be in profit by around $400 so therefore I could afford to throw more money at the adverts to get them displayed to more people in my demographic and make more sales!
Now obviously you get what is called advert blindness where people literally go blind to your advert because they have seen it so much but that is when you just change the picture or stop the campaign for a few days.
The great thing about paid traffic is that you will find it very hard to run out of it and it is highly trackable! You can put querystrings (?facebookadvert1) at the end of the URL to know exactly what advert sent the traffic to your page and therefore which ones convert better than others!
I hope you got a lot out of this post.
I would love to read your feedback on this one as well so leave me a comment below and I will read and answer all of them!