I’m serious! Why are you focusing on SEO?
I never have and probably never will for my own sites. It is different if I am working for an offline client ads they need to be ranking for certain keywords but my business doesn’t rely on the whims of Google’s algorithm changes and neither should yours.
If you want a successful online business then you will need to start paying for traffic. Whether that is through giving a commission for sales you make from JV partners traffic or whether you are buying solo ads or CPC traffic. (As I write the word “traffic,” Gary Newman ‘Cars” starts playing )
At the end of the day Online business is a numbers game and if you aren’t working the numbers in your favour then you really don’t have a business.
It’s not as if you have to keep track of many variables. There are only a few basic numbers you need to focus on.
- Clicks (The number of people hitting your website)
- Opt In Conversion (The percentage of people joining your mailing list)
- Sales Conversion (The percentage of people buying your product)
- Average Customer Value (How much each customer is worth to your business)
Once you know these numbers you can start to change things around to improve things.
So what should you change?
Well generally you should start at the top. Ignore the traffic for now as that is the easy thing to increase, instead concentrate on the front end opt in conversion. Look at things you can change on your opt in page that may get more people joining your mailing list and therefore seeing your sales messages.
Generally anything over 45-50% is a good number but that can change depending on your niche. I have a squeeze page that seems to be converting at around 60% at the moment which I am obviously very happy with so I won’t be changing it anytime soon. However I will be keeping an eye on the numbers as the minute you take your eye off the ball things can go horribly wrong!
So now you have your opt in page sorted and converting well it’s time to look at the next step.
This is the tricky bit as most people will be using a long form sales letter and there is a story that runs through the whole letter and a word in the wrong place can completely throw the message of track. If you have never written sales copy before I would suggest paying someone to get it done for you. This can be expensive but it is worth it in the long run as you will sell a lot more. You just need to have an idea of your numbers before you decide how much you can spend on your sales copy. If you are selling a $5 product with no upsells and you are giving away 50% commissions to your affiliates then I wouldn’t advise spending $5,000 on sales copy. However if you have a deep sales funnel and your customer value goes up over time due to your backend products then you can probably afford to invest a lot of money in your sales copy!
Average Customer Value
Now this is the key. A lot of people in bricks and mortar businesses have no idea of this figure yet it can be one of the most valuable figures you can have as a business owner. What I mean by your average customer value is how much money is the average customer going to spend with your business from the time they first make a purchase until the last ever purchase they will make. This isn’t the maximum they can spend across all your products because that will be a very rare occurrence. I am talking about the average customer.
If you have a figure for your average customer value you can easily look at where you can improve this. Either by raising or lowering your prices across your sales funnel or by making more relevant offers to your current customers.
I could literally talk for hours on these topics but I will keep it brief so you can go and take action on what I have written here today. Hopefully you will see some ways to increase your earnings without actually doing too much work and we all love those opportunities!
I would love to hear your feedback about this so please leave a comment below and I will be sure to reply to it!